The Story by Bendtner
"It has always been my dream to create a jewellery collection for men. And it must - of course - be jewellery that does not look like anything else on the market. The jewellery must have an edge and attitude - be exclusive and unique". " Nicklas Bendtner - 2010.
As with his career in football Nicklas has always had very high demands to his own performance. This is also reflected in the expression of his Jewellery designs, where he chose the exotic skin from a Stingray to be the continuous look on bracelets and necklaces instead of the traditional leather. And the Jewellery was designed in solid Sterling silver with hand-set black diamonds to give the Jewellery the exclusive finish. The whole process with Nicklas as the creative force.
So back in 2010 Nicklas established the company Nicklas Bendtner Jewellery Aps. based on Mens Jewellery only appointing his father Thomas Bendtner to run the company as CEO.
"To my surprise, lots of women have shown a huge interest in our Collections in the past years. As a result I decided to dedicate selected bracelets and necklaces from our Wildlife and Classic Collections to women only. And with this expansion together with our latest new designs I took the opportunity to change our company name to NOBLE by Bendtner”. Nicklas Bendtner, 2013.
Today the various Collections are marketed as a Wildlife Collection and Classic Collection “for Women only” and equivalent “for Men only”. And the original design ideas of producing Jewellery with a certain edge and attitude have not been compromised over time. Neither the uniqueness of each individual jewellery.